Imagine a place in this world where you could be free of stress and responsibilities, spend 10 days meditating and…
Who doesn’t love Netflix?
I don’t know anyone who doesn’t love Netflix! Well, except my mom maybe, she thinks I waste too much time…
Authenticity: New trend in marketing?
Have you ever had sizzling brownie? It’s a chocolate brownie with a scoop of ice-cream on top, and a generous…
Influence of our stories on attention
My grandfather was an avid collector of brass objects. He used to buy them from vendors and kabadiwala (scrap dealer).…
Influence of culture on consumer behavior
Indian weddings! What words come to your mind when I say that? Colours, grand, tradition, ceremony, dance, music? And that’s…
Ads that you won’t forget!
The following three advertisements are so revolutionising that you won’t forget them easily. They are promoting their brand by associating…
Why is customer experience important?
One day, when I was working as a school counsellor, a student came in to meet the headmistress. He had…
Repetition, repetition… repetition
What was your favorite advert on TV when you were growing up? I remember watching the advert of washing powder…
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